Powered By
Decades
Of Digital

Designed by hospitality insiders, built on decades of digital experience and used by industry giants

Fuse is built by Ignite, the leading digital agency fusing strategy, creativity and technology for elite hospitality brands.

For the first time ever, Fuse incorporates all of Ignite’s big agency experience, data and insight to bring you the ultimate e-commerce solution, that will digitally transform your brand.

Perfect UX & SEO

Data & Insight

Maximises Conversions

World Class Brands

Decades of Digital

We're
Digital
Marketing
Experts

Big agency thinking

Decades of digital experience and insight from thousands of bespoke websites and e-shops, brought to you.

Foundations of Fuse

Decades of Digital

We’ve built thousands of websites and e-shops over the years – we know what works.

Big Brand Thinking

Years of agency expertise, brought to you. We’re proud to work with the great and the good of the industry.

Digital Marketers

We’re marketers at heart and entirely focused on helping you to sell more and increase conversions.

Hospitality Focussed

Hospitality experts since 2002, we have a deep understanding of the sector.

Cool
Creative

Because your brand isn’t a template and tech doesn’t have to be boring! We’ll make your brand look its best.

People Powered

We understand that hospitality is fundamentally a people business. We retain the human element in everything we do.

  • Decades of Digital

    We’ve built thousands of websites and e-shops over the years – we know what works.

  • Big Brand Thinking

    Years of agency expertise, brought to you. We’re proud to work with the great and the good of the industry.

  • Digital Marketers

    We’re marketers at heart and entirely focused on helping you to sell more and increase conversions.

  • Hospitality Focussed

    Hospitality experts since 2002, we have a deep understanding of the sector.

  • Cool
    Creative

    Because your brand isn’t a template and tech doesn’t have to be boring! We’ll make your brand look its best.

  • People Powered

    We understand that hospitality is fundamentally a people business. We retain the human element in everything we do.

Fuse Team

Paul West

Founder & CEO

As Founder & CEO of Ignite, Paul has been providing digital solutions to the hospitality sector for over 20 years. Focused on taking good care of clients and applying technology to ensure optimal commercial results sits at the heart of Paul’s philosophy.

Fuse was founded by leveraging the agency’s vast digital commerce knowledge-base into a single, versatile platform that simply delivers revenue and profits for brand-conscious hospitality marketers.

Naomi Davies

Founder & CMO

Naomi has worked in hospitality marketing for 15 years, starting her career in hotels before a three-year stint in brand marketing at Mitchells & Butlers and then to Ignite where she is CMO.

Naomi's 9 years at Ignite, working with the leading hospitality brands in the UK, has given her a wealth of digital marketing experience. She's passionate about helping hospitality brands expand their online presence, reach more people and use e-commerce creatively to grow their brands.

Simon Ruda

Founder & CTO

Previously CTO of Ignite, Simon has decades of experience building e-commerce platforms and software solutions for the hospitality industry.

Advisory Board

Olivia Fitzgerald

Sales & Product Strategy

Olivia is passionate about working with technology companies in the hospitality space. Her focus is on innovation and rapid growth, from start-ups and turnarounds to mature businesses.

As a member of executive board teams for over ten years, she has extensive experience in scaling B2B sales and account management teams within tech, hospitality and leisure, and has delivered significantly increased revenue and profits for businesses from BookATable to Planday and Zonal.

Consulting on sales and product strategy Olivia is instrumental in the growth of Fuse.

Chris Persson

Funding & Strategy

Serial entrepreneur and Co-Founder of Bookatable, Chris has a wealth of experience in hospitality-tech and many other sectors.

Former restaurant owner and ex-board member at Planday, he is currently Chairman of LIS, London's newest university, advisor at Big Change and a partner at PES Holdings.

Consulting on funding, strategy and growth, Chris' experience and insight is invaluable to the success of Fuse.